Sky Sports and Jake Paul's Most Valuable Promotions have struck a major broadcast deal, marking a significant milestone for women's boxing. This partnership will bring two all-female UK fight nights annually to Sky Sports and NOW, with the first event set for April 5th at London's Olympia. The highly anticipated card features a historic double main event, pitting Caroline Dubois against Terri Harper in a lightweight world title unification, and Ellie Scotney against Mayelli Flores for the WBA super-bantamweight title. This deal not only showcases the best female British boxers but also reinforces Sky Sports' commitment to women's sport, with a focus on expanding its global reach and commercial potential.
This collaboration between Sky Sports and MVPW is a strategic move to elevate women's boxing to the main stage it deserves. Jake Paul and Nakisa Bidarian, co-founders of Most Valuable Promotions, emphasize their commitment to delivering meaningful opportunities for female fighters while producing premium events. The deal includes broadcasting selected MVPW US fight nights, starting with a high-profile event at Madison Square Garden, further solidifying the platform's global presence.
Sky Sports' Chief Officer, Jonathan Licht, highlights the broadcaster's ambition to showcase the very best in women's boxing. With a focus on investing in and broadcasting women's sport, Sky Sports has already made significant strides. In 2025, they accounted for 79% of all televised women's sport coverage in the UK, with a 25% increase in viewing across over 4,000 hours of broadcasting. This deal with MVPW is a testament to their dedication to promoting women's boxing and contributing to its growth.
The partnership between Sky Sports and MVPW is a game-changer for women's boxing, offering a platform that not only showcases elite talent but also drives commercial success. By bringing these high-quality events to a wider audience, the deal has the potential to inspire and engage new generations of female boxers and fans alike. As the sport continues to gain momentum, this collaboration is a significant step forward, ensuring that women's boxing receives the recognition and support it deserves on a global scale.
