Unveiling a Vision: A Modern Journey into Digby County's Past
A Story of Cultural Fusion and Innovation
In a bold move to celebrate Canada's diverse heritage, the Government of Canada has invested in a year-round tourism initiative that showcases Digby County's unique history. This project, centered around the captivating Electric City/La Nouvelle France Society, promises an immersive and engaging experience for visitors.
Unveiling a Hidden Gem
On December 16, 2025, in Weymouth, Nova Scotia, Chris d'Entremont, Member of Parliament for Acadie-Annapolis, announced a significant non-repayable contribution of $181,100 to the Electric City/La Nouvelle France Society. This funding will empower the Society to create a cutting-edge visitor experience, shedding light on the vibrant history of a pioneering multicultural community in the Weymouth area.
A Bilingual, Inclusive Journey
The investment will facilitate the design of an interactive tourism experience, offering a bilingual narrative that incorporates the Mi'kmaq language and perspectives. This approach aims to enhance community pride, educate visitors about Electric City's historic significance, and attract a diverse range of visitors to the area, benefiting local businesses.
A Commitment to Growth
Today's announcement reflects the Government of Canada's dedication to fostering vibrant communities and sustainable growth through a robust tourism industry. As The Honourable Sean Fraser, Minister of Justice and Attorney General of Canada, stated, "The tourism sector is a key driver of regional growth. Cultural tourism projects like this celebrate our heritage, support community initiatives, and stimulate local economies. Our diversity is our strength, and we will showcase this through sharing the story of this pioneering multicultural place with future generations."
Preserving History, Honoring Diversity
Chris d'Entremont emphasized, "Through this initiative, the Electric City/La Nouvelle France Society is paying homage to diverse cultures and preserving history. Long before multiculturalism became a buzzword, this community was a living example of it. Now, the Society is ensuring those roots are not forgotten by engaging with Acadian and Mi'kmaq communities to create an interactive experience that attracts visitors throughout the year."
A Legacy of Collaboration
The Honourable David Ritcey, Minister of Communities, Culture, Tourism and Heritage for Nova Scotia, added, "This family-run wood milling settlement was a testament to the power of collaboration and mutual support. Over a century later, Nova Scotians draw inspiration from Electric City's team spirit. Sharing this story will not only enhance Weymouth's appeal to visitors but also serve as a source of pride for the entire region. We are delighted to honor the rich heritage and diversity that make our province unique."
A Community Effort
Linda Gregory, Warden of the Municipality of Digby, expressed excitement about the project, "The Municipality of Digby is proud to support the Electric City/La Nouvelle France Society in their endeavor to create an interactive tourism experience. This initiative, which celebrates the multicultural spirit and storied past of the Weymouth area, is a crucial step in preserving and celebrating our local heritage. We eagerly anticipate how this project will inspire visitors and deepen their connection to our community's unique stories."
Yvon LeBlanc, Warden of the Municipality of Clare, added, "The Electric City is an integral part of Digby County's shared history, and we are delighted to support this project, which brings that history to life in a modern and engaging manner. Investments like this strengthen year-round tourism across the region, fostering cross-visitation and shared cultural experiences that benefit our communities."
A Milestone for Southwest Nova Scotia
Hal Theriault, Co-chair of the Electric City/La Nouvelle France Society, expressed gratitude for the support, "We are immensely grateful for ACOA's support, which, combined with the generous funding from the Province of Nova Scotia, the Municipalities of Digby and Clare, and the Digby Marketing and Promotions Advisory Committee, enables us to vigorously move forward with the design and planning of this important new attraction. This project celebrates a truly equitable and successful early Canadian multicultural community, and it is a milestone for Southwest Nova Scotia."
Quick Facts
- La Nouvelle France, known as Electric City, was established in the 1890s in the Weymouth area of Nova Scotia and was one of the first places in the province to generate electricity.
- The Electric City/La Nouvelle France Society is a non-profit organization founded in 2018, which acquired a heritage-designated former church in Weymouth in 2022, where it now offers year-round programming, including guided tours, educational workshops, and performances.
- Funding for the Society is provided through the Atlantic Canada Opportunities Agency's Business Development Program, which supports entrepreneurs in launching, modernizing, and growing their businesses in Atlantic Canada.
- In addition to ACOA's contribution, the Society has received support from the Province of Nova Scotia, the Department of Communities, Culture and Heritage, the Municipalities of Digby and Clare, and the Digby Marketing and Promotions Advisory Committee.
Stay Connected
Follow ACOA on social media to stay updated on this exciting initiative and other projects that celebrate Canada's diverse heritage: Facebook, X (formerly Twitter), LinkedIn, and Instagram.
A Thought-Provoking Question
What role do you think cultural tourism plays in preserving heritage and supporting local communities? Share your thoughts in the comments below!
